What is an advertorial? Should you use them too? Who was Theodore F. Macmanus?

What is an advertorial? Should you use them too? Who was Theodore F. Macmanus?

It's a classic tango, advertisers wanting their services promoted to potential customers, and potential customers skipping over advertisements to get to the content they want to consume. Alternate approach? Disguise advertising as an article with the hopes that readers will read/hear/view the message. 

No-Shave or just November? Either way, use our November calendar wallpaper to show your support

No-Shave or just November? Either way, use our November calendar wallpaper to show your support

Our monthly dabble in imagery and type is here in form of November calendar wallpaper. This month we highlight No-Shave.org and their effort to grow cancer awareness by raising funds to support cancer prevention, research, and education. Please download, enjoy, and join us in putting down the razor for a month. 

Design's Role in Tweeting Smarter, 6 Takeaways

Design's Role in Tweeting Smarter, 6 Takeaways

On June 24, 2015 Twitter and Hubspot held #TweetSmarter Webinar 2.0, highlighting best practices to promote businesses on Twitter. The seminar was led by Anne Mercogliano of Twitter SMB Marketing and Kipp Bodanar, VP of Marketing at Hubspot. Here are a few of my key takeaways from the webinar and, specifically, design's role in tweeting smarter .

Support Nepal Relief - May Calendar Wallpaper

Support Nepal Relief - May Calendar Wallpaper

Whether you are an occasional hiker, or seek out challenging high-alpine hikes and climbs, there's a good chance you've thought about what it would be like to climb the world's tallest peak. While Mount Everest is what comes to mind when many of us think of Nepal, this country also boasts a rich, unique history and culture. People I know who have traveled in Nepal are most struck by getting to know the folks who live in this small country.

Best (and Worst) Times to Post on Social Media, with Infographic

Best (and Worst) Times to Post on Social Media, with Infographic

Sometimes just getting a few posts on social media every week can be a challenge in itself, never mind considering the best times to post on which platform. If you can relate to this then it is all the more important that you maximize the exposure of every tweet, post, share and pin by reaching out to your followers at the right time.