Design

What is an advertorial? Should you use them too? Who was Theodore F. Macmanus?

What is an advertorial? Should you use them too? Who was Theodore F. Macmanus?

It's a classic tango, advertisers wanting their services promoted to potential customers, and potential customers skipping over advertisements to get to the content they want to consume. Alternate approach? Disguise advertising as an article with the hopes that readers will read/hear/view the message.