Labor Solutions Inc.
Since 1999, Labor Solutions, Inc. has offered comprehensive visa services to help individuals and businesses navigate the complex H-2A, H-2B, and TN visa application process. They came to us for rebranding and website design that more effectively communicates the company they have grown to be.
It was also important for Labor Solutions, Inc. to modernize their look to stand out among industry competition. We worked with them to identify key advantages then studied the competition to recommend a brand image that would make an impact with potential clients.
Services Provided
Identity and Logo Development
Brand Positioning
Brand Attributes
Category Analysis
Competition Analysis
Visual Element Development
Corporate Typeface Selection
Color Palette Development
Brand Guidelines
Website Design
Squarespace Website Development
Brand Values
Ethical · Professional · Bold · Personal · Family Owned · Informed
Brand Promises
Face to Face · Do Things Right · Service · Understanding · Tech Savvy · Compliance
Brand Research
Labor Solutions, Inc. prides themselves on offering some of the best service within their industry. We worked with them to determine key aspects of their business mindset along with what makes their services so unique. We arranged this research into two categories.
Brand Values were identified such as: ethical business practices, professional approach, bold yet personal, as well as highly informed and their family owned business status.
Next we identified Brand Promises such as an emphasis on customer service and doing things right, understanding of complex visa programs, confidence they provide to clients that compliance will be followed, and how technology is central to achieving all of this efficiently. We also learned that over twenty years of business, they had met with every single client face to face.
With these Value and Promises established we set out of to create their new brand.
Brand Creation
With such a long company history, Labor Solutions, Inc. wanted to retain some characteristics and feel of their outgoing logo. Boldness, horizontal flow, and circular elements live on in the new logo that uses a stylized S, creating a pathway to convey precision and guidance. The dots from the old logo live on in the new visual identity.
Brand Guidelines complete the package
To finish out the brand package we defined corporate colors, typography, image styles, along with image treatments, and other elements.
To ensure ease of use and consistent application of branding after handoff, we provided detailed Brand Guidelines for quick reference.
Website Design
With the new brand and identity established, we next worked with Labor Solutions, Inc. to design a new web experience.
Key goals included:
Stand out from the competition as an authority in the industry
A friendly and approachable look and feel
Portray company as modern and tech-savvy
The result is a website with a mix of fun illustrations, photography, and industry data that welcomes and educates visa program clients of any experience level.
A highlight of the website that has seen great response is the new “schedule a meeting” functionality which lets potential customers set up an introduction with a Labor Solutions, Inc. expert in just a few clicks.
“Clark Peak Design understood the importance of our values and the message we wanted projected from the start. Clark’s professionalism, ideas and communication exceeded expectations and produced the modern image we’re proud to project. A great partner to work with, highly recommended!”