Summit Family Dental is a dental practice dedicated to providing a high level of care and an experience that feels customized to each patient. They came to us for branding and identity design that would establish them as the area's premium dental provider and reflect their state of the art, new from the ground up office.

It was important to Summit Family Dental to launch their business with cohesive, consistent brand look and feel. To help them do this we looked outward: studying the competition, and looked inward: conducting a brand survey with the owners.

Services Provided

• Identity and Logo Development

• Brand Positioning

• Brand Attributes

• Category Analysis

• Competition Analysis

• Visual Element Development

• Corporate Typeface Selection

• Color Palette Development

• Brand Guidelines

• Print Collateral

• EDDM Postcard

• Outdoor Advertising

• Squarespace Website Development

Brand Research

Summit Family Dental wanted a well thought out brand to be unique in the marketplace and connect with patients. To achieve these goals, first we discussed what made Summit Family Dental different from the competition and identified key Brand Attributes.

Next, we developed a visual Brand Personality to guide the logo and identity element creation, characteristics like “precision” and “premium”, yet rugged were chosen.

Brand Creation

With the attributes and personality goals in place we went about creating a unique logo and visual identity package to express these goals.

The Brand in Action